Portfolio
Social Media
As part of McCarthy Messaging's 2024 LinkedIn revamping and rebranding efforts, visually engaging and cohesive graphics were developed to align with the company's updated brand identity.
This project involved designing a series of graphics that resonates with the professional audience while maintaining brand consistency.
446%
increase in engagement
112%
415%
increase in unique page views
increase in impressions
1500%
increase in follower count
Branding
This branding project for Shoreline Strength was designed using primarily Adobe Illustrator and Photoshop to create a cohesive and modern brand identity.
The design features a primary logo that combines a weight plate with dynamic waves, symbolizing strength and resilience while tying the brand to its coastal roots. A bright, energetic color palette and bold typography were selected to convey power, determination, and approachability.
The style guide includes a versatile logo system, defined color codes for consistency across media, and fonts to support both digital and print applications.
The following branding project was for the visual identity of Money Mike, a finance-focused brand that embodies strength, reliability, and sophistication.
The design centers around a custom bull illustration integrated with financial elements, symbolizing market confidence and success. The branding suite includes a primary logo, alternative logo variations, a refined color palette, and a carefully selected typography system featuring Copperplate Gothic for headers and Poppins for body text.
The color scheme blends deep greens, black, and muted neutrals, evoking trust, stability, and professionalism.
A curated mood board provided inspiration, reflecting themes of wealth, financial strategy, and investment expertise.
Graphic Design
Great design speaks for itself—telling a story, evoking emotion, and capturing attention without the need for explanation.
Every design blends creativity with strategy, ensuring it is not only visually compelling but also purposeful and impactful.
Whether it’s a brand identity, marketing collateral, or digital content, the goal is to create designs that resonate with audiences and communicate messages clearly and effectively.
With a focus on aesthetics, functionality, and brand consistency, each visual is crafted to not just look good—but to work.
Visuals that Speak
